Sean Ellis on How to Bring a Product to Market

15Jan10

Great interview of Sean Ellis on how to bring products to market.

http://venturehacks.com/articles/sean-ellis-interview

Interesting take-aways:

A product is not ready to scale until it has “fit”; until at least 40% of your customers say that they’d be very disappointed if the product wasn’t available.  Sean recommends staying lean and iterating until you get to that point.  He also recommends identifying the attributes that those answering ‘very disappointed’ like most and refining the product and messaging around those attributes.

Free sample survey available here: http://survey.io/

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One Response to “Sean Ellis on How to Bring a Product to Market”

  1. Great stuff. Thanks Chris!


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